Choose your thoughts

Have you ever been to one of those sushi restaurants where the plates with sushi circle around and you pick the ones you like as they pass you by? I think that’s a great metaphor for our thoughts and the ability to choose the ones we like.

We are not our thoughts. We have thoughts. We don’t have to believe in our thoughts. We can observe them without being absorbed by them.

As we learn to witness our obsessive thinking, by meditation or other practices like it, we realize that we can choose which ones to hold on to or follow. Think of the sushi restaurant, letting the yucky sushis pass you by and only picking up the ones you really like.

Yet, most people keep picking the sushi they really don’t like = the thoughts they don’t like. Most of the time, not even realizing they have a choice. If this is you, I’m here to tell you, you have a choice. Create a daily practice of observing your thoughts and you’ll soon discover the miracle of choice of thought.

With all my love,


Helena ÖnnebyComment
Comparison kills creativity

I’ve been questioning myself a lot lately and letting comparison take too big a part in my life. I know it’s a viscous cycle because when I compare I don’t create and when I don’t create I question everything.

Creativity is life force. Creativity brings visions into reality. Creativity is an expression of who we are.

When I don’t create myself I have so much more time to look around at what everyone else is doing and feel less than. When I create I use other people’s creation as fuel for my own.

As humans we’re creative beings. It doesn’t have to look like painting or writing or musical expression. It can look like so much more:

Creating the life that we want to lead, we do that constantly, whether consciously or unconsciously. Creating and developing relationships. Creating a home that we feel good in. Creating a career that fulfills us. Creating food that will nourish us. Creating photos to remember the magical moments by. Creating exercise that makes our bodies happy. Creating a plan for the weekend that feels light and fun. Creating a text to a loved one. It’s all creativity. We’re constantly creating.

You do you. And I’ll do me. And let’s remember that our unique expression is ours to use however we wish to. And if comparison sneaks in, just remember, that there is no competition unless we choose to create it. And if we do believe that we’re here to create our own life purpose, use others to be inspired and yourself to create whatever your heart desires.

Note to self.

With all my love,


Helena Önneby Comment
The boundaries to responsibility

Most things I do in my business is about taking full responsibility for our thoughts, feelings, actions and reactions and by doing this realizing the power we have to create the life we want - Pure Personal Power.

I see a lot of people not willing or able to take full responsibility for their life and happiness and therefore getting trapped in victim mode not finding their way out. I want to inspire these people by showing there’s another way.

I also see a lot of people being too prone to responsibility and therefore claiming it for things that are way out of their own scope. Like how other people decide to live their lives. Or the choices made by their family member or friend or politician on TV… I want to inspire these people to set clear boundaries for themselves.

When we step into our power by taking full responsilbity for our own thoughts, feelings, actions and reactions, we also need to learn how to set boundaries and not take responsibility for other adults’ thoughts, feelings, actions and reactions. Because, that’s not our business.

When people do bad things, we can show up to support them in making a better decision for the future but we can’t take responsibility for what they did. When someones repetitive bad choices has led them down a path that they don’t want to be on but don’t want to take the consequences, we can show them love and compassion but not take on what is theirs to deal with.

We are somewhat responsible for each other, because kindness is everything. But we are not responsible for other peoples choices and here’s where boundaries are kind.

Learn to see the difference between what’s on your side of the table and what’s not. Take full responsibility for your shit and let others take their. I love how Danielle Laporte puts it: Soft heart, big, fucking fence.

With all my love,


Helena ÖnnebyComment
Three lessons from 2018

So a new year is here and if feels as if the world is slowly getting back into rhythm. But, also easing into it, there’s no rush really. Time is only a concept we’ve made up anyway.

I love these slow days of reflection that the shift from one year to another brings. I’ve spent a lot of time in nature, off social media, with my loved ones and alone. New Years Eve was spent building a fire by the ocean followed by bubbles and crazy dancing all night. Balance is everything.


I normally do vision boards and work through my core desire feelings for the year right away but I’ve noticed myself wanting to linger a bit longer in the reflection and introspection. I want to make sure I really learn the lessons last year brought me so I don’t have to do them again this year. Do you do that? Summarize your year in lessons? I believe our life is our classroom and we only get to graduate from one thing once we’ve learned the lesson. So here goes, three lessons from 2018.

Lesson #1: Self-love is an ongoing journey

I used to think that loving yourself is something you learn and they you stay in love with yourself for the rest of your life. Like there was an end destination to self-love and that I’d mastered it when I turned my life around in 2012. Maybe we cultivate a deep respect and some sort of acceptance of ourselves over time but the relationship sure shifts and changes, as any relationship does. I can be a really shitty friend to myself sometimes, questioning if I even like myself at all. And that’s okay. As soon as I become aware of it I notice myself softening a little bit, cutting myself some slack.

Body-love is the same thing. I’ve struggled with the way my body looks for as long as I can remember. But from being sick a lot when I was younger I’ve grown to deeply appreciate my body for its function and the great tool that it is for me to be able to experience what I want in this lifetime. In 2018 I dove into #healthateverysize, #bodypositivity and learned more about the fat phobia in our society and how that leads to everything but health for so many of us. But this too, of course, is a shifting and evolving issue. I accept that and love my body as best I can.

Some of the tools that I used a lot with myself last year and that really helped was actively turning up the volume of my inner best friend (listen to the episode From the Heart: Inner Critic part 1 from July 20th), learning self-soothing (placing my hands on my heart in an emotional storm and letting myself know I will be okay), going on dates with me (taking care of, hanging out with myself and treating myself to things that I love) and practicing the 24-hour rule (letting emotions move through me without making any big decisions for 24 hours).

I can talk about this forever and probably will more this year, as what I’m learning is integrating more and more. But for now, I’m grateful for learning that pressuring myself into loving myself fully everyday isn’t really love at all.


Lesson #2: Alignment trumps hustle every day of the week

I started last year with a lot of focus on Law of Attraction and took a course with one of my main mentors, Jess Lively called Flow with intention. According to the law of attraction you attract what you’re a vibrational match for, whether you’re aware of it or not. Like when you wake up in a bad mood and then watch your whole day spiral downward from the bus driver being unfriendly to you tripping and breaking something, getting into a fight with your loved one and sending that nasty email to the wrong person. When other days you wake up in full alignment and the whole world is shiny roses and you love everyone and everything and they love you right back.

In flow with intention we learned to take responsibility for our own alignment and never acting until we are a vibrational match to what we want to attract into our lives. (Which in practice means, some days not doing much at all) As I started putting this into practice early in the year I witnessed so many things just falling into place. I got a new great HR consultancy gig that lasted through the year, so many new clients showed up out of nowhere, I got invited to several amazing trips and had hundreds of synchronicities (I don’t believe in coincidences) where I bumped into the right person and the right time, got signs from everywhere and experienced the longest stretches of pure bliss I’ve ever had. Meanwhile, I was working, stressing and hustling much less.

In the beginning of the summer I also got introduced to feminine leadership in a serious way through Nordic Womens Gathering. Feminine leadership is all about pleasure, intuition and staying in our bodies. When we lead from this place we have access to so much power that it will change the world.

My “good girl” is definitely still a part of my life and my hustling mentality still lingers but as I gather more and more proof of alignment and pleasure actually being so much more effective (when efficiency is even relevant) this is also toning down. Thank you 2018 for bringing me so much joy and gratitude through alignment and pleasure. I will forever bow to you for that.


Lesson #3: Only now is real

Oh, well, I knew this, before and I still forget it a lot. I think this is another of these lessons that keeps growing on us as we dive deeper and deeper into it. As I’ve freed up so much time in my life since being my own boss I’ve reflected a lot on the concept of time. What it is and how we relate to it. And the funny thing is, the more I dig into it the less interested I become. Who cares about time? All we have is this moment. And this. And this.

I spent a big chunk of 2018 stressing over time. Over the fact that I’m getting older and still haven’t settled down and starting a family. I was fixating on a number for years and as it was approaching it I noticed myself getting more and more stressed and sad. Not living in the present at all. Missing a lot of magical moments because I was worrying about the future.

Eventually I had enough, and allowed myself to let go of the concept of time and just be in the moment of what was unfolding right now. And it was of course beautiful, as most moments are. My life quality returned as I did this. As corny as it sounds but a smell of a flower only exists in the now, a warm hug can only be felt when it happens, the sun on your face is only real as you feel it.

Thank you 2018 for teaching me that I can’t control time, I can only enjoy it, and if I don’t it will have slipped away forever. After all, a life is nothing but a long string of moments put together. All I can control is what I do with this one and practice trust when it comes to all the others ones.


As I write this I’m being filled up with gratitude for life once again. Isn't it just fascinating, that we get to be here and do this and learn so much along the way. And know, forever, there’s so much more to unfold.

What where the biggest aha’s for you in 2018? What lessons where brought to you and what did you make of them moving into 2019?

With all my love,


Helena ÖnnebyComment
'Tis the season to be jolly

Christmas time can be a wonderful time of love, fun parties, cozy get-togethers with friends and family, gift-giving and a generally happy spirit. Or it can be a stressful period of feeling not enough, lonely or just plain bad. I just want to get it out there; both is totally fine.

I’m not trying to put a damper on anyone feeling extra joyful this time of year. But I neither want to encourage any guilt for anyone who’s feeling anything but joyful.

For me personally, Christmas usually brings out some sadness. For many various reasons. And that’s okay. I feel the cozy, the love and the gratitude too. Both and much much more.

Whatever you’re feeling, you’re not alone.

With all my love,


Helena ÖnnebyComment
The teacher is only one step ahead

We love gurus. We love perceiving people as perfect, as having everything figured out, as being there. There where we all wish to be. And we think that if we just follow them, do what they do, copy them, then we’ll also be there. Sorry to break it to you, but there are no such people. We’re all both students and teachers at the same time. We all stumble and fall sometimes. We all make mistakes. We all fail. We all fall to our knees when the punches are too hard.

The teacher is only one step ahead. In other areas the teacher is the student. So look to other people for advice and inspiration and tools, but remember, that the greatest teacher you’ll ever have lives within.

No one else lives your life. No one else knows what you need. No one else is you. You do you. And right now, you are exactly where you need to be. Tomorrow you will be somewhere else.

With all my love,


Helena ÖnnebyComment
Your experience is not objective

Whatever we experience through life is so much less about what we’re experiencing and so much more about what we make of that which we experience. There is no objective reality. I think sometimes we forget.

Let me give you some examples: You come home from work and your apartment is a mess. Does this mean you get to put on some good music, move your body and get your mind off work while you make your living space beautiful? Or does it mean that you have a negligent partner that doesn’t care about you and that you are not going to sit down in the sofa and relax for another 30 minutes?

Your flight is cancelled and you need to wait for an undefined number of hours for the next flight to vacation. Do you feel like all the shit always happens to you, that your vacation time is wasted and that you’re stupid for picking the cheap flight? Or maybe you get to take this time to unwind and start adjusting for another tempo, sit down somewhere quiet, order something hot to drink and sit down to read that book you’ve been longing to read?

Your boss gives you some harsh feedback about that last client meeting. Does this mean that you are miserable at your job, that you don’t deserve to be there or that your boss is a jackass that should never be trusted? Or maybe you just where gifted something, that, if you focus on understanding the feedback, it will really help you get better at your work, and that, no matter what, this has nothing to do with your worth as a human being?

Same events, very different experiences. Start noticing where you normally go when something “bad” happens. This is not a game of perfection, it’s an opportunity for reflection. There is no object reality. We create the life we live through the experiences we shape.

With all my love,


Helena ÖnnebyComment
Fear says hello with everything

As emotional beings, feelings are often mixed and mashed and changing all the time. We can experience pain and gratitude at the same time. Irritation and love. Nervousness and bliss. But fear is different, at least to me. Fear says hello with everything. When fear comes to visit he blocks out the noise of any other emotion that was there previously.

I go on regular check-ups and take blood tests every quarter because of my many diagnosis. This is a clear fear trigger for me. Still. A couple of months back I did a test that showed some deviations. This has happened some times in the past and has self-regulated again, but still, raw fear shows up every time.

First, it’s just all-consuming. Fear says hello with everything. After a while I can distinguish between fear and myself. I call this part of my self “the scared hypochondriac”. All she needs is love.

Days passed and I knew I wouldn’t get another test in a couple of weeks. Fear lingered. I let it. And the interesting thing is that when I let fear take me by its hand and show me worst case scenario it showed me death. I sat with that.

So? If this means I’m going to die young, so be it. I better make the best out of today. This soothed me tremendously. First I thought it was odd. Then I just accepted the relief.

As I listened to Oprahs interview with Mark Nepo this morning I was reminded of this. He was standing in the shower one morning when he noticed a lump on his head after having been cancer free for 26 years. After the initial fear had run through him (because fear says hello with everything), he came to the same conclusion: “If I’m now going to die, I might as well enjoy this shower.”

I’m not trying to be morbid here, but, most of us live our lives in total ignorance of death, although it’s the only thing we know for certain. And since none of us know when it’s going to happen, we better just make the best out of this present moment.

With all my love,


Helena ÖnnebyComment
Pros and cons of living in an echo chamber

We live in a time and space where we pretty much can adjust our intake of information and impression completely. We decide what we see on social media by who we’re following and not. We decide what news media we subscribe to and what magazines to buy. We decide what people we want to be with and if they’re not geographically close we can find them anywhere in the world online.

The algorithms of the online world then creates an echo chamber where we can comfortably live and get all of our beliefs mirrored back at us all the time.

I decided years ago to try to choose love over fear in every instance in my life. This meant only following accounts that makes me feel good. Not following the news feed that only focuses on fear and wants us to believe that the world is going to shit when it’s not. Only surrounding myself with open and loving people.

I live in an amazing place. A home that I, my mind and the algorithms sustains for me. I choose to see love everywhere everyday, my mind wants to be right so it constantly looks for evidence to my beliefs about the world being love and the algorithms do their thing. Living here also gives me the energy and stamina to work everyday to spread love and strength and hope in the world.

But I do know there’s other chambers where people choose to live their lives. In fear. Sometimes when I expose myself to that worldview I get really scared too. It’s terrifying to believe that evil exists and that the world is getting worse everyday.

I don’t have an answer to this and I don’t think it’s either way. But I do want to keep reflecting on it and I would love to hear your opinion. What echo chamber are you choosing to live in? How does that choice effect your life and the ones around you?

With all my love,


Helena ÖnnebyComment
What is really naive?

I’m a spiritual person. That doesn't mean I subscribe to any specific religion, just that I believe. Have faith. Trust in something bigger than myself. Some say it’s naive to believe in something we can’t prove.

I say it’s naive to not believe in something greater than this. Who am I to think that this is it? Where would I get the idea that a small part of a humans brain get to decide whether things are real or not through a process we came up with called science? Why would the earth and the people living here for a short while at a time be the center of the universe and all-knowing? That’s absurd to me.

After all, we’re all just souls using a meat covered skeleton made of stardust on a ball floating through infinite space. Or what are we?

What do you think? Is it naive to believe or is it naive not to?

With all my love,


Helena ÖnnebyComment
All or nothing or something in between

I so love this quote from Nisargadatta Maharaj:

Wisdom is knowing I am nothing,
Love is knowing I am everything,
and between the two my life moves.

It’s easy to get caught up in narcissism in this day and age. It’s easy to feel completely annihilated in all the noise. You are nothing. You are everything. Or probably something in between.

We are all one. We all matter. And still, we’re just sprinkles of stardust, part of something so much greater than our individual selves. Both and so much more. Again.

I don’t want to seem to woo-woo here, but I really don’t have much more to say on the subject either. What does this quote stir up in you?

With all my love,


Helena ÖnnebyComment
You don't need to identify with what happened to you

We live in a time where a lot of us share our stories with the world. Whether it is through social media or in blogs or through our life’s work we share what happened to us and the lessons we learned. It’s all very Joseph Campbells The hero’s journey-like and I love it. But to a certain point.

We’ve all been through trauma. Big or small. We’ve all had tough patches in our lives, whether self-inflicted or by someone else. We love to analyze it. But at a certain point it doesn’t really matter where you got it. It’s yours now. And you can decide whether you want to identify with it or not.

First, I identified as the sick person. Then I started identifying with the one who overcame. Now I’m tired of identification all together. I’ve healed, I’ve overcome, and I screw up all the time. I stumble and I fall and I get hurt. Neither is my identity. I’m new every moment if I choose to.

Who do you want to be today? How can you consolidate and learn from what you’ve been through and let yourself be whoever you feel like being, today?

With all my love,


Helena Önneby Comment